The rat Race

Daniel Burrus once said 'Focus on competition has always been a formula for mediocrity'. But it doesn't seem the case today. Nowadays cut throat competition prevails and all are in the so called 'rat race' to be on top.

Off late the publication industry has also joined the 'to be top-of-mind' competition. We leave our homes everyday to begin our journey and all we see around us are bill boards of top publication companies.

Cynical and witty sign boards are ways to attract the common man. Well, dont really know whether this has increased their readership but yes they surely are entertaining. :)